Links Magazine reviews Golf Rx custom eyewear.

Links Magazine

Links Magazine is one of the premier golf mags in the world. Rich, glossy pages about some of the finest courses, equipment and culture in the golfing world. Obviously, we were pretty excited when this came out last week in their HotLinks issue.

The review begins with a very simple premise that we stress here in the shop, “Your clubs are custom-tailored to your physique and your game, now you can equip yourself with prescription sunglasses made with the same care and craftsmanship.” It’s a difference in construction and in quality. A distinction between off-the-shelf versus custom. A statement of the effort (and not necessarily the money) you’re willing to put into an integral piece of golf equipment. Ultimately, whether we’re talking about clubs or eyewear, it’s a question of whether you want the best possible option or not. Clearly, we don’t have to explain this to the guys at Links Magazine.

Beyond this fundamental point, some others were:
– Our lenses are custom-ground to our proprietary formulas.
– The writer opted for the Polarized Rose-Copper lens in the Oakley Jupiter Sqaured. A fine choice.
– “Worth the wait and the price.” Yes. Three weeks and a few hundred dollars for a custom-made prescription product that also looks really cool. We think it’s fair.

Thanks again to Links Magazine for writing about the finest prescription golf glasses in the world.

Polarized Lenses for Golf

Polarized or Non?

I’ve just got off the phone with three separate customers asking me about polarized lenses for golf and whether it’s the right move. I want to take a quick moment to post about the issue. Basically, there’s no wrong answer. Polarized lenses cut a lot of glare and I think they make it much easier on the eyes. Personally, I like the lighter, higher contrast tones of the rose-copper or the brown, but some folks enjoy the perspective through a grey lens. Not everyone has the same level of light sensitivity and there isn’t a single lens that works for everyone. You shouldn’t feel like there is. One of these guys I just spoke with actually ended up getting yellow-tinted lenses that he plans on using midday. They’re going to be bright as heck and I wouldn’t want to wear them, but they’re not my glasses.

In any case, back to polarization. In my opinion, I’d rather have the glare reduced and not deal with fighting the sheen off the water and grass. If you feel like the polarization is going to prevent you from reading the greens properly, which is the common issue and one that seems to be promoted through internet golf forums, simply take them off when you putt. You don’t putt with the same club you use from 200 yards out, you don’t have to use the same glasses when you putt, either, right?

Polarized Lenses for Golf

Review – GolfDash Blog

An awesome article was just released on GolfDash Blog profiling Golf Rx, the work we do and the need for it. Read the full article here: GolfDash Blog – Golf Rx Review.

The article is thorough and well-researched and does a sincere credit to any golfer dealing with eyewear issues, prescription or non-prescription. GolfDash Blog tags themselves as being “dedicated to improving your game with great golf deals, golf news, golf reviews and no BS golf commentary.” It’s rare to have eyewear treated without BS. It’s a flaw of the industry that the science and optics are buried beneath layer after layer of marketing speak and insurance upselling. Here, GolfDash Blog does an excellent job of getting to the heart of the issue and bringing some genuine talk to Rx eyewear for golf. We’re glad they chose to give us the time and space to explain who we are and what we do here at Golf Rx.


The Hackers Paradise Response

We were really excited for our first review on The Hackers Paradise. I had been in touch with Ryan over at THP, which is a really friendly and sincere golf media company, with the hope that we might make him some glasses and he might write about them.

And he did so quite well. A few points:

– Ryan mentions that in this world of instant gratification it’s different to wait 3-4 weeks for something. It’s true. It is a little weird, but I think the oddness comes from ordering something that isn’t made before you order it. If you want Rx sport sunglasses the tomorrow, it will be something off a shelf not something made specifically for your prescription and to your specs. As Ryan mentions, this is also why you can’t order online. You wouldn’t “click-through” on a custom-tailored suit, nor on custom-crafted Rx lenses. We do, however, offer Rush Processing. We recently made glasses for a very pleasant customer from Thailand and had them in his hands in 12 days.

Polarized Rose-Copper is awesome. I like that the article showed photos from the front, in which the lenses appear blue, and through the back, showing the red’ish perspective of the rose-copper. It also shows the backside milling of the Rx lens, as well as some of the thickness associated with a medium-strength Rx lens. Ryan notes that the Rx lens did not add much weight to the frame, and this is because the polycarbonate lens material, in addition to being as safe and thin as possible, is also extremely lightweight.

– I was pleased to see the article give attention to the process of what we do as we make a lens. I had explained it to Ryan because he seemed interested and I was glad to see him include it in his discussion because it’s absolutely something I’d like our customers to understand. It’s a craft and an art, one that needs to be adaptable and agile in order to respond to each specific order. It’s what makes our lenses different than any other prescription lenses in the world.

Overall, press is fun. And we’re appreciative of it. Thanks, Ryan!


We Made It.

Rudy Project Rydon in Custom Rx, with Gradient Green tint and AR.

Rudy Project Rydon in Custom Rx, with Gradient Green tint and AR.


Frame: Rudy Project Rydon Flex.

Lens: Medium green gradient tint.

Top of the line Anti-Reflective coating.


A Serious Article for a Serious Topic

I recently came across an excellent article from 2011 in an optical trade magazine focusing specifically on golfing sunglasses, including prescription golf sunglasses. It’s rare that golfing eyewear receives such well-researched, critical, and non-marketing based writing, and I was particularly interested in the discussion of lens filters like tints, polarizations and mirrors, as they specifically relate to golf. (The article can be found here, at 20/20 magazine.)
If you want to give some critical thought to eyewear, both for the golf course and beyond, I’d highly recommend checking out the article. There were a few points with which I thought were a bit under-explored or limited:
- The author makes golfers seem like grossly irresponsible spenders with money to blow on the latest trick piece of gear or advice. Something about this seems inaccurate or unfair, no? I feel like golfers are more like responsible spenders trying to navigate a maze of marketing and promises.
- The author is definitively not in favor of polarized lenses, citing the reduction of glare as an impediment to performance. Glare, he believes, helps us play better because it provides the visual input our brains need to process ground contour and wind direction. Part of me understands this reasoning, but part of me also wonders if the guy has ever played golf in polarized lenses. You still see glare, and you can still notice wind direction. The greatest advantage of the polarized lens is precisely that you can open your eyes bigger and see more clearly because you don’t have to squint and battle against the glare bouncing off the world. Polarized lenses are great and they do an excellent job of reducing glare, but they’re not magical and they don’t eliminate glare entirely. They reduce it, still allowing you to see and notice reflection and ground contour and sheen off blades of grass billowing in the breeze, but not be blinded by their sheen.
- The author also mentions that the prescription formulas and adjustments needed to accommodate a prescription lens to a curved-format, wrap-around sunglass frame are highly specialized and not something that should be left to your standard optical shop. He explains that many companies like Oakley, Rudy Project, Kaenon or such will either have in-house labs or outsource their Rx work to a remote partner laboratory who can use the latest technology to create optimized lenses for contemporary sport sunglasses. This is absolutely true, and it’s a perfect example of what separates good, machine-made prescription work from the custom, handcrafted prescription lens work we do here at Golf Rx.
There is always a lot of marketing talk about new prescription technology. It’s always the latest and greatest, obviously. Usually there are accompanying, stylish ads with cool graphics showing rays of light or lines of vision as they pass through a lens. Or it’s the old split-screen between “their” lenses and “our” lenses, in which “our” lenses are always crystal clear and bright and everyone is smiling and “their” lenses look like a blurry doom. But really, all of the good companies (and those are the companies I’m talking about, the ones who make a good, respectable product) are using very similar lens materials – most of us get them from the same sources. And all of these companies have some very nice, state-of-the-art machinery to make lenses. They press a button and out pops a lens. Tada! That’s how a pair of five hundred dollar glasses get made, by the press of a button in a manufacturing lab somewhere.It’s a far cry from the intimacy and personality of a Golf Rx lens, but company character aside, the difference is in knowing what to program into those machines. It’s in understanding the real world application of what those machines pop out and being able to consider a dozen different factors that go into of a piece of prescription eyewear and knowing how to put it all together to create a pair of glasses that will work for each individual wearer, all of whom has a unique prescription with unique needs. The difference is in attention to detail and it’s in a strong, necessary desire for perfection, because in something like optics anything less than perfect is, simply, less than clear.
Apologies for the slight tangent, but for us it’s important to make the distinction that we’re more than a place that takes online lens orders and presses a button on a machine. In conclusion, the article was well-researched and thoughtful.
In case you missed it above, the article can be found here, at 20/20 magazine.